In 2010, China’s e-commerce has achieved rapid development. It should be noted that footwear products have a large share in the e-commerce market, and brand footwear companies are more eye-catching.
According to the data from the China Electronic Commerce Research Center, the online retail market transaction volume in 2010 reached 513.1 billion yuan, which was double that of 2009. In the survey of iResearch’s “Online Shopping Customers Most Often Purchased Product Categoriesâ€, footwear products accounted for more than one-third of the total.
On the whole, the “touch net†form of footwear brands can be divided into two major categories: First, the brand franchise e-commerce model. In this model, foreign brands are represented by Haitai. Hai Taike not only set up the B2C online shop front, but also deepened the management of customer order management and warehousing logistics optimization in the background. At the same time, Haitai has also introduced B2B business to build and expand its distribution system. Domestic brands are represented by Belle, PEAK, and Li Ning (columns). For example, Li Ning established an online mall. The second is the brand integrated shopping mall e-commerce model. The representative company abroad is Zappos. This company started e-commerce projects since 1999. By 2010, the sales volume has exceeded the one billion US dollars mark. The domestic brand integrated shopping mall represents the company's major famous shoe stores, good music buy, music Amoy and other brands, the annual sales of the three companies exceeded the 100 million mark.
Footwear is a category between fast-moving consumer goods and durable consumer goods. It also has the characteristics of fashionable consumer goods. The potential market demand is huge. At the same time, the traditional strong brand products have the attributes of high technical content, high reliability, large unit product value, and small volume, which provide a basis for the brand footwear industry to have a comprehensive “touch networkâ€. The success of the branded footwear “touch net†pioneers is worth reviewing.
Experts said that footwear companies must have “seven attributes†to enter e-commerce: First, they must have a full understanding of the characteristics of the footwear industry; Second, information systems must be unblocked and connected; Third, strict pursuit of customer satisfaction Degree; fourth is to have a certain amount of time accumulation; Fifth, there must be appropriate funding; Six is ​​to have brand characteristics; Seven is a corresponding talent team.
According to the data from the China Electronic Commerce Research Center, the online retail market transaction volume in 2010 reached 513.1 billion yuan, which was double that of 2009. In the survey of iResearch’s “Online Shopping Customers Most Often Purchased Product Categoriesâ€, footwear products accounted for more than one-third of the total.
On the whole, the “touch net†form of footwear brands can be divided into two major categories: First, the brand franchise e-commerce model. In this model, foreign brands are represented by Haitai. Hai Taike not only set up the B2C online shop front, but also deepened the management of customer order management and warehousing logistics optimization in the background. At the same time, Haitai has also introduced B2B business to build and expand its distribution system. Domestic brands are represented by Belle, PEAK, and Li Ning (columns). For example, Li Ning established an online mall. The second is the brand integrated shopping mall e-commerce model. The representative company abroad is Zappos. This company started e-commerce projects since 1999. By 2010, the sales volume has exceeded the one billion US dollars mark. The domestic brand integrated shopping mall represents the company's major famous shoe stores, good music buy, music Amoy and other brands, the annual sales of the three companies exceeded the 100 million mark.
Footwear is a category between fast-moving consumer goods and durable consumer goods. It also has the characteristics of fashionable consumer goods. The potential market demand is huge. At the same time, the traditional strong brand products have the attributes of high technical content, high reliability, large unit product value, and small volume, which provide a basis for the brand footwear industry to have a comprehensive “touch networkâ€. The success of the branded footwear “touch net†pioneers is worth reviewing.
Experts said that footwear companies must have “seven attributes†to enter e-commerce: First, they must have a full understanding of the characteristics of the footwear industry; Second, information systems must be unblocked and connected; Third, strict pursuit of customer satisfaction Degree; fourth is to have a certain amount of time accumulation; Fifth, there must be appropriate funding; Six is ​​to have brand characteristics; Seven is a corresponding talent team.
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