New environment, new brand, new pattern In the context of the global financial crisis, the impact on children's retail industry is gradually obvious, and then may be colder. Domestic children's clothing brand is still in the tending period and it has been hit by the world financial crisis, foreign brands and domestic children's clothing wholesale brands infringement. In this case, "Tiger Hanyini" made a surprising choice: settled in the children's clothing market - to create a children's fashion pioneer brand. In recent years, with the continuous expansion of domestic demand, the price index continues to rise, and domestic demand has become an impetus for the development of China's garment industry. Mature and expanding domestic enterprises, flocking to international brands, more overseas brands are eager to the Chinese market, the domestic SMEs find their way in the cracks. Therefore, it can be judged that the new round of "reshuffle" era for the Chinese apparel market has come. And with the "shuffle" Accompanied by will be "market segmentation." In fact, this round of market segmentation is not only limited to breed, grade, further subdivision of the region, but also reflected in the product segmentation and consumer segments as the characteristics of the deep segmentation. And this kind of segmentation not only provides a rare opportunity for brand survival and development, but also creates conditions for the brand development of the enterprise. Children's clothing, which is a new mission of the "Little Timbrellini" given by the segmented children's wear market. As a guide for China's fashion children's wear, "Tiger Hanyini" has always been based on the brand style of "environmental protection, health, leisure and individuality" and has "created more value-added services for its customers and pioneered the development of children's wear in China. Brand "as the mission to" hundreds of millions of consumers in China under the brand management direction of "fashion personality along the production of fine, green and healthy, comfortable to wear". "Tiger Hanyini" also marks the creation of China's fashion children's clothing has entered a new era! A new generation of children's clothing most in the concept of what? Is to understand how to grasp the fashion popular language, wear out fashion, health, leisure, personality; at the same time with simple elements, elegant colors show fashion and leisure children's fashion new realm, highlight the modern attitude. With the continuous improvement of people's living standards, the concept of children's wear in China is gradually shifting from plain simplicity to the general trend of fashion personality. However, "children's wear" has always been called by industry experts as a rising emerging field. Pay attention to fashion, health, leisure and personality of children's clothing, tailoring to high-level children's wear and color by the scriptures, is the "Little Tiger wanny" children's uniform equation. No matter what kind of dress, are the wearer's grasp of the pulse of the fashion trend and show their own platform. The target of the "tiger wannyi" is based on the pursuit of fashion, full of personality and character of children groups, it criticizes these children excellent imagination and expression, with children's fashion concept vividly interpreted. "Tiger Homuni" has been opposed to the stereotyped, boring no product routines, and strive to create a fashion personality in line with China's characteristics of children's clothing products, brand unique, stylish and personalized docking for the product selling point, the use of fashion tailoring sportswear, both simple And fashion. Its unique product appeal, won the children's pet chase. Excitement torrent, a total of brilliant create no rapids can not be brave, there is no mountain can not be called a climb. An enterprise in the absence of competition, calm environment is no way to progress. Only competition will progress, the more intense the competition is, the more our potential will be stimulated, and the more opportunities for success will be obtained. With the strong infiltration of personality and children's clothing in Japan and Korea in mainland China and Rui Jin, the development of "Little Tiger Hanny" has also attracted a large number of elites who have actual combat experience. Under the leadership of the elite management awareness, each process has been crafted, each employee has become the executive officer of enterprise development.
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