Brand·Brand Introduction
YES BY YESIR A/W19 blockbuster
YES BY YESIR was founded in 2013. The founder of the company, Ye Qian, aims to use the brand as a bridge to convey the “new classic†fashion aesthetics and “new elegance†style from China. Each season's different collections convey the same fashion theme: the romanticism of the contemporary spirit and the pursuit of sensual art. The designer used the French art to forge a different kind of elegance belonging to the modern oriental women: the new and highly sophisticated cut, the multi-variable version of the female figure, and the simple and elegant taste design.
LIGHT DRESS·Light dress
The light dress series is the concentrated expression of the brand spirit of YES BY YESIR, and it is also an indispensable touch of Chinese fashion culture. Compared with traditional formal dresses, light dresses are more widely worn and occasionally. From business entertainment to vacation and leisure, you can find suitable design styles. Easy to match is another advantage of light dresses. Strong personal style.
In recent years, YES BY YESIR has gradually become a domestic first-line star and a fixed brand of fashion magazines. Each star can unearth a new personal charm through the brand light dress and ready-to-wear collection. Popular traffic actor Xiao Zhan wore a men's wear series to launch the "Red Show GRAZIA" electronic publication, the magazine sales exceeded 1 million.
As the first designer in China to become a director from the fashion industry, Ye Qian’s film “Sweet Potato Rice†was shortlisted for the “Hidden Dragon†competition at Pingyao International Film Festival and will be the first time to meet with the domestic audience.
STORE·Store image
Featured shop
Beijing Wangfu Central Store
No. 301C, 3rd Floor, Wangfu Central, Wangfujing Street
Chengdu Oceanic Taikooli Store
M065A, the first floor of Taikoo Li, Yuanyang, Jinjiang District
Nanjing Deji Plaza Store
No. F418, 4th Floor, Phase II, Zhongshan Ludeji Plaza
Chongqing China Resources Vientiane City Store
L379, 3rd Floor, China Resources Vientiane City, Jiulongpo District
Hangzhou Wanxiang City Store
L325, 3rd Floor, Wanxiang City, Hangzhou, Jianggan District
Starting with SS20, YES BY YESIR enabled the brand new LOGO to infuse the brand with the trend of the international mainstream fashion. At the same time, we invited SODA Architects to capture the arc elements of brand fashion and “cut†a fashion store with innovative design. White and rose gold interweave soft tones to create a pure, elegant, rhythmic space. The omni-directional full mirror wall gives the space a unique rhythm and depth of field. This brand new store design has been selected into the architectural magazine BOB Magazine, which is known for its style innovation.
LOOKBOOK·Fashion image
2019S/S
2019A/W
Men's collection
FASHION SHOW·Fashion Show
SS20·Design inspiration
S/S20 Shanghai Fashion Week Conference Invitation
S/S20 Shanghai Shitang Ordering Party Invitation
The most memorable scenery in the world is the face of everyone. The subtle expression on each person's face is elusive and speculative. Therefore, this season's designer Ye Qian uses “FACE·Face†as the fashion theme of the Spring/Summer 2020 series. The simple and direct inspiration is the multi-dimensional interpretation of “FACE Face†in different eras: the emotions of emotions and sorrows, and the desire to say Hugh’s heart is different, the inner face of the face is not changed, and the other face under the mask. The face is like an encyclopedia of human history that seems to have a solution and no solution. Everyone has different understandings and answers to it.
COOPERATION·Cooperation
YES BY YESIR has officially launched its own fashion factory project in 19 years, and the quality of apparel will be upgraded. The creative design team led by Ye Qian gradually realized the one-stop choice from day to night in the whole category development. At the same time, YES BY YESIR will start the brand store to join, in a new way, looking for the best quality partners to go forward together.
Polyester Coat,Nylon Bomber Jacket Mens,Polyester Jackets For Winter,Polyester Garment Dyed Jacket
Nanjing Tongde Garment Co., Ltd. , https://www.greenwearofficial.com