Women's brand franchisees now also follow years of discount-style leisure brand management practices, tend to focus on the immediate interests of the struggling between the discount and take the amount, whether it is shopping malls or street shops to join the brand women almost weeks Weeks have "festivals", festivals have concessions, so that one of my friends to do a real estate marketing come to the "apparel industry no marketing, only promotions," the corollary. It is estimated that in the women's clothing industry to do marketing colleagues know that marketing is included in the promotion, but from the market performance point of view, many people do not understand marketing is not just limited to the promotion, promotion is just one of the means of marketing. Clothing brand marketing work is a systematic project, which includes the target market strategy, product strategy, price strategy, distribution strategy, marketing strategy and implementation methods, it needs a set of systems to support the back. In simple terms, marketing is planned, scientifically and tactically sold products. Often the marketing we "see" is just the tip of the iceberg, 90% of which is covered under the water, just like the omnipotent 007, a submarine for a few moments while flying around the world Fort family, the all-powerful 007 If not behind the entire British support, there is no huge system support, it is estimated he died a hundred times more than. This is why many local women's brands do not resemble international big names. Often we only learn advertising, endorsements, holiday discounts, VIP discount these superficial things, thinking that this is marketing, real marketing should be through their own market experience, system theory, professional knowledge to manage their own brand marketing activities, rather than blindly To barbarian, brave and ruthless, "you can sell 9 yuan, I would dare sell 8 yuan" sales, only to show that you are still very weak awareness of the brand, sales strategy to consider the perplexed. In the " fashion age SSND" marketing concept, the most valuable does not mean the lowest discount, the lowest discount for customers not to change the color of the brand loyalty and sense of value. Just like everyone is scolding Apple mobile phone is the same profiteering, but curse while buying, why? Because Apple's mobile phone represents the fashion in this era, this is the difference between price and value. "SSND Fashion Age" gives customers the most valuable products and services, but does not exclude the omni-directional marketing concept of combining products, services and channels. Fashion Times SSND launched innovative and personalized terminals in all branches across the country and promoted the single-function fashionable women's wear store to a multi-functional composite concept clothing store that offers a variety of services including apparel products, accessories and apparel consultants.