At 8 o'clock in the morning on November 11, the online customer service of Esquel's own brand Shirushi took a short break and went online again to process orders and respond to consumers. This year is the second year that Shirushi participated in the "Double Eleven". As of 8:30 am on the 11th, the brand's total sales during the "Double Eleven" period this year has reached 300% of the same period last year.
Ten Ru Shi photo courtesy
"Simple and pragmatic promotional offers are very popular with consumers." Cai Wei, the operating director of Esquel Group China, said that the brand concept of Tenrus is "simplify choice and achieve focus." This year's "Double Eleven", Tenrus There are no pre-sales and no routines. The preferential policy is 20% off for one piece, 30% off for two pieces, and 40% off for three pieces. On the first day of the "Double Eleven" event, the sales of the Shirushi brand almost reached the sum of the first ten days of last year. As of 08:30 on November 11, the total sales of Shirushi’s "Double Eleven" Has reached 300% of the same period last year.
During the "Double Eleven" period in 2021, Shiru Shiling Nantiandi stores will broadcast live for four hours a day. Ten Ru Shi photo courtesy
Cai Wei said that since the birth of the brand, Shirushi has implemented a new retail model of "online + offline". This year's "Double Eleven", Shirushi launched 46 products such as pure cotton non-iron shirts, POLO shirts, jackets, sweaters and trousers, T-shirts, etc., which were sold simultaneously on Tmall, JD.com, Douyin and Youzan. Before the big promotion, the brand's new flannel non-iron casual shirts started from the packaging process, practicing "double carbon", and began to use FSC certified recycled paper, biodegradable packaging bags, and recyclable cartons/paper bags. Sustainable packaging. In the future, green packaging will continue to cover more Shirushi products.
Environmentally friendly packaging is as good as the official picture
During this year's "Double Eleven" period, Shiroshi also launched a series of new products officially authorized by the Barcelona Football Club, including non-iron Oxford shirts, long-staple cotton antibacterial pique POLO, pure cotton REGAL business T-shirts and thin fleece knitted jackets. This series of products cleverly integrates football elements and formal styles, allowing fans to maintain a fashionable and decent image, while also integrating the love and glory of football into the workplace and into life. (Source: Southern+)
Cashmere Cardigan Sweater,Cashmere Grey Jumper,Black Cashmere Jumpers,Naked Cashmere Cardigan
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