Children's clothing store site selection principles

Editor's note: Want to open a children's clothing store, the location of the store is a large, long-term investment, then how to choose the site, now Xiaobian take everyone to see the children's clothing store site selection principles.

The three elements of the location of the children's clothing store:

1. Reasonable determination of the area of ​​children's wear stores The determination of the plug-in area for supermarkets can be determined based on the estimated sales targets. In addition, we must also pay attention to the constraints of other factors. For example, the level of economic development of cities and districts where supermarket stores are located, income and consumption levels of residents, the pros and cons of specific commercial areas where supermarket stores are located, the rent of business premises, and the average amount of customers that can be received per unit area; The amount of sales and profit, etc. It is necessary to reasonably determine the area of ​​the store under the premise of comprehensive consideration of the above factors.

2. The roads and traffic conditions around the children's wear store Only setting up shops in convenient locations can provide convenience to consumers and attract more customers. Therefore, the company must investigate the traffic conditions within the city and the traffic conditions in the area, and analyze the traffic network in the business district.

In addition, pay attention to the impact of urban planning on transportation facilities. For example, street development plans, road widening plans, subways, light rails, high-speed highways, elevated highways, construction design, and regional development planning all have an impact on the future traffic conditions and thus affect the shop's customer base. Enterprises must capture and accurately grasp the development of their development in a timely manner.

3. Supporting enterprises with adequate number of households and population around the location of children's clothing stores must understand the number and income level of their residents or the specific target public in the central circle, secondary dews, and marginal circles within their business circle, and occupation distribution. Consumption characteristics and preferences, as well as the number of customers and income levels in the rural areas in the vicinity of the city to purchase goods, through the understanding of these situations, can have a more accurate understanding of the number and quality of customers. A well-placed store will inevitably have a stable group of target customers, which requires a sufficient number of households and population within its business park. Many of the shops are located in areas with strong purchasing power and high population density. One of the important reasons is to ensure that there is continued and prosperous purchasing power around.

The suitability of children's clothing stores is an important factor affecting the economic efficiency of children's clothing stores. The proper selection of a company's shop location means that it enjoys a “geographical advantage”. Between shops in the same industry, if the scale is quite the same, the composition of goods, and the level of business services are basically the same, a good store will inevitably enjoy better economic benefits.

Three conditions for the location of children's clothing store:

1. The scale of the target customer group Any children's clothing store should regard satisfying customer needs as its purpose.

Each outlet should have a certain number of target customers. This is an important condition for ensuring that its operations reach a certain scale. The general children's clothing store mainly deals with children's clothing. Due to the restriction of consumers' walking distance, consumers are unlikely to travel long distances for some daily necessities. Therefore, it is not likely to have a relatively wide mobile customer group like a large-scale department store or a professional large-scale home appliance store, and can only rely on the service of a certain target consumer group to obtain a relatively stable sales income. Therefore, whether or not you have a certain number of target customers is one of the important factors that supermarket stores should consider.

But for any one store, its target customer base is constantly changing. Municipal planning, traffic changes, etc. can all lead to an increase or decrease in the customer base, which is also an important basis for predicting the future customer base. For example, a municipality plans to build a residential area in a certain area. At the beginning of the establishment of a residential area, there are fewer residents. With the continuous improvement and development of residential facilities and other ancillary facilities, residents will also increase. Clearly, in this way, The establishment of children's clothing store outlets in the region will inevitably increase the number of shooters. Like new stations, terminals, subway exits, tourist attractions, public instruction facilities, etc. can increase the consumer base. Undoubtedly, these changes in the external environment must be taken into account when measuring unconsumed consumers.

2. A necessary condition for entering and exiting the smooth roads of the children's clothing store site is to enter and exit the unimpeded road. The smooth flow of roads not only affects the safety of commodities, but also affects the delivery time and transportation costs of Shangjing. In general, it is required to have convenient street traffic, wide roads, free access to vehicles, and a station near the shops. Because outlets are located near the intersection of several stations, they often attract a large number of customers to go shopping. In addition, a large parking lot in front of the shop can often attract long-distance customers and expand the scope of their business districts, especially for large multi-purpose supermarkets or warehouse-type shopping malls.

3, children's clothing store site selection over the next 10 years of sustainable management force children's clothing store site selection is a long-term investment, related to the future of business development. When the external environment changes, other business factors can be adjusted accordingly to suit the changes in the external environment, and it is difficult to change the store once it is determined. Therefore, when a company chooses a site, it must have a vision of development. It must not only study the status quo but also correctly predict the future. Because the conditions of the area where the outlets are located are changing all the time: the traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is constantly changing and developing.

For a company, the newly-selected store should have a certain potential for commercial development and have a competitive advantage in the region to ensure that it will be profitable for a certain period of time. For example, Japan’s Darong Company, by virtue of the advantages of its chain of companies, used the time difference of paying the purchase money three months after purchase, rapidly adjusted the sales revenue of various children’s clothing stores, purchased land with lower land prices in non-commercial centers, and built commercial facilities. In other real estate, after commercial development and land prices increase, real estate is sold to earn the difference, and commercial facilities are used as a network outlet of the company's chain supermarkets.