Shishi shoes clothing brand intellectual property protection is imperative

Editor's note: Intellectual property rights have become an intangible asset of a company, and its status and role are increasingly highlighted in development. Therefore, shoe and clothing companies must attach importance to the protection of knowledge, in order to protect their own legitimate rights and interests, to prevent competitors from malicious infringement.

Each year, the Shishi Industry and Commerce Department will carry out special operations to crack down on infringement of intellectual property rights and the production and sale of counterfeit and counterfeit counterfeit goods, so that a lot of counterfeit shoes and clothing will appear "as is." It is precisely because of the existence of fake Li Yan that the protection of intellectual property has received more and more attention. The protection of the intellectual property rights of the brand of shoes and apparel is also increasingly important.

The president of Coca Cola once said, “Even if an emergency fire burns Coca-Cola's factories around the world to the ground, the Coca-Cola brand will allow Coca-Cola to be born again soon.” But one of the basic premise of this statement is: Coca-Cola Applying for intellectual property protection, Coca-Cola's trademarks only have exclusive rights for them. This involves the protection of intellectual property rights.

Shishi is a city with a relatively complete textile and apparel industry chain. With the increasing trend of economic globalization, the adjustment of industrial structure is accelerating and competition is becoming fiercer. Among them, the possession, configuration, production, and application of knowledge resources have become a powerful tool for each major company to compete with each other. Through the advantages of knowledge products, technologies, etc., huge economic benefits are created, which stabilizes the favorable position of the enterprise in the market industry. Intellectual property has become an intangible asset of a company, and its status and role have become increasingly prominent in development. Therefore, shoe and clothing companies must attach importance to the protection of knowledge, in order to protect their own legitimate rights and interests, to prevent competitors from malicious infringement.

According to the author's observation, from the perspective of the domestic market, "Lee Ghost" is rampant, making consumers unpredictable and also causing huge losses for the company. Moreover, the number of well-known domestic brands that have been registered by malicious squads abroad has resulted in an endless stream of Chinese companies’ “going out” strategies. Therefore, from the point of view of the shoes and clothing industry, the situation of branding and trademark registration has been repeatedly made, and ignoring the problems of systems and regulations, the weak awareness of intellectual property protection of shoe and clothing enterprises is also an important reason. The importance of intellectual property rights protection is obvious to all. Shoe companies must strengthen this awareness, protect intellectual property rights and safeguard brand interests in order to achieve significant development in market competition.