Consumption levels continue to increase, people's attitudes have also changed consumer, so many markets have also changed, especially in the apparel industry, such as underwear appeared a lot of brand, and many underwear manufacturers to brand change, to meet the consumer , Like the Chinese market love, Triumph, Sissi and other underwear brands have become favorite women's underwear brand.
Underwear market characteristics
Underwear consumer brand. Underwear industry is not a high technical threshold of the industry, as the industry competition intensifies, consumers are more and more brand awareness, reputation requirements, rely on hundreds of thousands of investment, can do a good job of the product has been a Gone are the lush, underwear manufacturers put forward higher requirements: the product is the foundation, the brand is the key.
Underwear brand popularity. Before the tens of dollars underwear can be sold for a few hundred dollars, the fierce market competition will be one of the water squeezed, the concept of making high-priced veil was torn, many manufacturers attributed reason, the product closer to the vast number of consumers, to scale win.
Underwear market segmentation. After the market competition, underwear from slow consumer goods to fast moving consumer goods transition, in addition people's demand for underwear has been pure comfort, warm rose to the individual needs. Underwear brand will therefore take two roads, one fast moving consumer goods, one consumer goods. Such as the United States brand Victoria's secret, the feeling is noble sexy, has become synonymous with noble sexy. Adapt to the individual needs of the people, the subdivision of underwear market will become more and more obvious. Underwear market will grow rapidly due to the increase of subdivision, and more and more.
Underwear business win-win way
Access to higher visibility and reputation. This way to win is based on underwear consumer brand trend. As consumers become more and more aware of the brand, simply do a good job of the product is not enough, the brand must have a high reputation and reputation in order to survive.
Cheap products. This way to win the underwear brand to adapt to the popular trend. Last year, the price of underwear has dropped from three or four hundred yuan to more than one hundred yuan, many underwear brands are taking the popular line to affordable.
Brand has a unique sales proposition. Underwear fabrics, processes are similar, why people choose your brand? You need a brand in the minds of consumers have a special position. Consumers want Sissy underwear when they need fashion underwear, Sissi think of when Body lingerie is needed. If you simply copy to imitate others it is difficult to form their own brand characteristics.
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ZHEJIANG HUIDE NEW MATERIAL CO.,LTD , https://www.zjhuide-microfiber.com