Introduction: 18 years of hard work, ups and downs, never stopped; 18 years of vitality, bravely pioneering new paths, and dreaming forward. Starting from October 8th, Shanghai Fashion Week in Spring and Summer 2021 will restart fashion, and set off another wave of Shanghai fashion trends, bringing an inspiring 18-year-old adult gift.
"During the epidemic, Shanghai Fashion Week is still reforming and innovating and launching Cloud Fashion Week. Today they will release with more innovations. Here, I further wish Shanghai Fashion Week in the future as Shanghai’s international consumer city and the city’s fashion capital. Play a greater role in the process, and I wish Shanghai Fashion Week more innovation in the future, and thank all the companies we participated in the meeting for jointly helping Shanghai to start the Shanghai shopping brand and further create a good shopping and consumption environment in Shanghai. Hereby, sincerely I wish Shanghai Fashion Week will get better and better, and I hope that there will be more designer brands and more companies going to the world through Shanghai Fashion Week."
-Liu Min
Liu Min, Deputy Director of Shanghai Municipal Commission of Commerce
In the process of epidemic prevention and control and economic recovery, breaking and reshaping have become new labels for the industry.
At present, my country’s economy is in a critical period of shifting from high-speed growth to high-quality development. It is urgent to accelerate the formation of a new development pattern with domestic circulation as the main body and domestic and international dual-cycle mutual promotion. Under this background, Shanghai Fashion Week 2021 Spring/Summer With the theme of "sustainable runway", we are committed to creating a newly upgraded industrial service platform in the post-epidemic era, creating more opportunities for enterprises, and shaping a new ecological outlook of the industry.
Zhu Yong, Deputy Director and Secretary-General of Shanghai Fashion Week Organizing Committee
It is reported that this season Shanghai Fashion Week will fully resume offline operations on the basis of strict epidemic prevention and control work, and conduct social communication and interaction through Internet intelligent technology. From October 8th, nearly 100 new products of men's and women's wear, children's wear, and dresses will be released in Shanghai Xintiandi, One East Bohui Plaza, Jing'an Yao Show and Xingye Taikoo Hui and other Shanghai fashion landmarks. Major fashion exhibitions represented by MODE Shanghai Fashion Show will also be held at the same time as Fashion Week, attracting thousands of brands and buyers from all over the world to open a new season order fair. In addition to fashion shows and trade shows, focusing on sustainable development, focusing on the future of small and medium-sized enterprises, encouraging creative talents and online and offline interconnection have also become the meaning of the new season's fashion week, "material space", "Shanghai Fashion Week SME Forum "Tmall Fashion General Election" and other exciting activities will be held one after another. All parties actively contributed their creativity and vigorously displayed vitality, which boosted confidence in the recovery of the market.
Li Zhenhui, Commercial Director of China Xintiandi Taiping Bridge Project
Looking for opportunities in change, reshaping brand power
In recent years, Chinese independent brands have entered the fast lane. The epidemic has given companies the opportunity to slow down and have more time to stop and think. Iterate internally and actively embrace emerging business formats externally. After a year, when Xintiandi Taiping Lake once again has modern ripples, the show is witnessing the brand's growth and renewal. The opening show of the spring and summer of 2021 will be led by LILY business fashion, creating a suitable workplace expression for new Chinese women; the final piece will be presented by Carbine Clothing, starting a new wave with the spirit of daring to subvert.
Designers rushed to the show with active and full enthusiasm. Among them, there are many high-quality brands that already have a solid market foundation, hoping to take this opportunity to create a more popular brand image. For example, MIMBLANCHE has achieved great success in ordering, and the brand advantage lies in its insight into the mentality of consumers. It hopes to strengthen the relationship between the product and the brand through its T-stage appearance, and spread it more widely in the mass field.
As a carrier that connects the wearer's "body" and "heart", the healing effect of clothing cannot be underestimated. The humanistic care brought by the designers in the 21st Spring/Summer Fashion Week show is exhaustive. The brand PAN'TTERFLY achieves quality with ingenuity and craftsmanship. The new season's creative inspiration comes from the colorful colors shown by the sun on the ice and snow, hoping to bring people a positive state. Brands such as HBEH, YOUWEI and AKCLUB will also create audiovisual sensory experiences through show releases this season, guide audiences to have emotional resonance, and further enhance brand endurance.
The new generation of brands often bring their own traffic. Their founders are both designers and emerging consumer groups, and are therefore quite popular among young people. Among them, the best ones such as ANGEL CHEN, MING MA, etc. will realize their brand in the Xintiandi show this season. Self-leaping, YohKaen, a young independent brand out of London, will also explore the domestic market.
It's not just start-up brands that show vitality with a younger look, but the "new concept" played by "old brands" is even more surprising. Three guns, a leading brand of intimate apparel in China, will cooperate with Uma Wang, a well-known Chinese designer at home and abroad, to extend the exploration and imagination of brand boundaries with the power of design, and awaken the "new power" of Chinese women in the new era.
LABELHOOD, which gathers pioneering design forces, will set off again. Since the beginning of 2016, Leihu has used its own development to create a shared community of designers and fashion lovers rooted in China. At this special node of the tenth season, LABELHOOD uses "Lei Tiger Yellow River" as the theme, a metaphor for the diversified extension and unlimited development space of Chinese design. With a retrospective attitude, it once again demonstrated the powerful Chinese design to the public.
As the super IP of children's fashion industry, KIDS WEAR children's wear release this season will lead the sensory world from sight, hearing and touch, creating an extraordinary experience on the spot with the theme of "absolute perception", and leading domestic and foreign children's wear brands through novel and high-quality children's wear design works To achieve high value-added growth provides a good paradigm for the aesthetic enlightenment of Chinese children.
This season, SIFS will take the experience of ecology, environmental protection and fashion innovation as the concept, bring Dress brands and special fashion releases, and continue to write a visual feast of exquisite costume interpretation. It is worth mentioning that Galia Lahav, the top international wedding dress brand from Israel, will land in Shanghai Fashion Week for the first time, bringing unique quality enjoyment. SIFS will become an important engine for overseas brands to explore the Chinese market. The Chinese designer brand WANGFENG will also bring its customized works to interpret the unique charm of women and open up modern dresses.
Accumulate energy to move forward, sustainable symbiosis
The epidemic has changed the law of economic systemic development and spawned new development models for various industries. Correspondingly, sustainable development has also received more attention, and the strengthening of social public awareness of environmental protection is bound to extend to the reform of the source of the industry. Shanghai Fashion Week in Spring and Summer of 2021 will work with many partners to fulfill the mission of sustainable fashion development through clicks and provide new solutions for the industry.
As one of the highlights of the 2021 spring and summer activities, this season's fashion week will move to the upstream of the industry chain and create a special exhibition area of ​​"material space". With the theme of "Material Utopia", invitations include Lenzing, DuPont, the Swedish Consulate, Alan MacArthur Foundation, Esquel Group-Ten Rushi, Shepherd, GREENEXT, LE DUMCO, SF F-Box, etc. Companies, institutions, and creatives who have made considerable achievements in the field of sustainable development have deeply explored the possibility of combining sustainable innovative materials with creative design, aroused the awareness and imagination of designers on new materials, and made "talented people more There is material". The exhibition curatorial team "Kai Yu" stated: "I hope to show the audience the commitment of industry-leading companies to the concept of sustainable development, the pioneering achievements with cutting-edge technology as the core, and the diverse possibilities for the popularization and application of excellent materials. Sex."
from right to left:
Fan Huaxing, Head of China of the Alan MacArthur Foundation Circular Fashion Project, Swedish "Fashion Revolution: The Future of Textiles", Chinese curator Yan Mi YEHYEHYEH Founder & Modern Media Group Fashion Editor Director Ye Xiaowei Green Carpet Fashion Award China Host Chuanli Planning founder Terence Chu
With the common mission of developing new green fashion, Shanghai Fashion Week has gathered partners such as Remy Martin, SF Express, L'Oréal Paris, TENCEL™ brand fiber, Pepsi China, etc., to jointly deepen the field of sustainable development and build an eco-friendly development model.
Created by yehyehyeh Innovation Agency, the sustainability forum "Good Discussion" has been voiced in Shanghai Fashion Week for many seasons. This year's theme will be "Break the Circle of Ideas, Sustainable Future" and connect with a wider audience through online forms.
Dual-track parallelism drives new consumption
In order to help speed up the market recovery, MODE Shanghai Fashion Show set sail with new skills. From October 10th to October 13th, the twelfth season of MODE exhibition activities were held in Shanghai Mart, Changning District. MODE has accumulated 12 seasons of fashion exhibition precipitation. As the core project section of "Asia's Largest Ordering Season" created by Shanghai Fashion Week, it provides exhibitors with a platform for in-depth communication with customers in the post-epidemic era and builds a good business environment. Based on the personalized characteristics of design brands, physical ordering is still a crucial market start-up link. With the empowerment of Internet informatization and intelligent technology, online ordering system also provides a way to expand the communication effect and realize transaction convenience. Helpful support.
With the in-depth integration of the digital wave and the real economy, emerging consumer hot spots continue to emerge, and market segments have become a source of value. Brands are no longer limited to expressing self-awareness, but match professional skills and creative resources with consumer needs. The target audience resonates and forms a co-creation and win-win situation. “Designer brands no longer mean a niche. Brands can better interact with products and communities through offline trending activities.†Observation from the exhibition shows that the newly established brands in recent years have shown more cultural ownership and market The clear recognition of positioning is committed to allowing more people to experience through wearing scenes, injecting fresh elements and innovative consumer concepts into the market.
In the spring and summer of 2021, ONTIMESHOW, Shitang, NOVA by DFO, TUBE, not Showroom and other high-quality exhibitions and showrooms will also resonate at the same frequency. The modalink hosted by IGFD Group will also appear on the official cooperation exhibition schedule for the first time, helping overseas brands to expand against the trend , To hedge against the impact of the epidemic and bring new European and American trends to Chinese consumers. New brands, new categories, and new models are gathered at the exhibition. Through a deep understanding of consumer demands, we can fully explore niche markets and lead a new wave of quality life.
In addition to the continuous efforts on the supply side, the fashion week on the consumer side will also work with partners this season to present more possibilities for fashion consumption upgrades and inject a booster to boost the market recovery.
Vice President of Alibaba Group, General Manager of Tmall Fashion Division & FMCG Division
Tmall, a partner that has been innovating together in recent years, following the Cloud Fashion Week, which attracted widespread attention in March this year, the "Tmall Fashion Election" in October will be another attempt at cooperation, not only the annual trend of the election, but also the hot fashion Words, TOP brands and designers have made the double 11 pre-sale of top-notch goods on the runway, making it possible to "watch the show and select products", which is very worth looking forward to.
The Shanghai Main Station of China Central Radio and Television Station will host the first "Fashion Carnival" event of 2020 International Media Port, themed show, fashion cross-border forum and fashion sharing session, and three themed events of trendy districts, which will make International Media Port a part of Shanghai Fashion Week The not-to-miss place to check in.
Global Goods Recommendation Officer, Taobao's No. 1 anchor Wei Ya will also appear in Fashion Week for the first time as the fashion brand manager, with the same name brand VIYA NIYA and the world's eight famous designers jointly debut, creating endless good things for global customers.
Help enterprises to develop and draw a new picture together
With the orderly resumption of work and production, the significance of industrial synergy has become particularly prominent. As a public service platform connecting the industrial ecological chain and value chain, Shanghai Fashion Week will play a more important role in gathering elements.
Chen Zhuofu, Member of the Standing Committee of Shanghai Huangpu District Committee and Deputy District Mayor
In the economic marketization and industrial structure adjustment, small and medium-sized enterprises are the main promoters and innovators. Promoting the development of small and medium-sized apparel enterprises will help enhance the comprehensive competitiveness of my country's apparel industry. Since the outbreak of the epidemic, small and medium-sized enterprises have been impacted and affected to varying degrees. In order to quench their thirst, the "Enabling and Prospect" forum will be held during Fashion Week. Visa will work with Fashion Week partners to gather assistance from government policy support and electronic payment. Core dimensions such as offline physical business and online marketing provide support for the revitalization of small and medium-sized enterprises, helping them to break through, overcome difficulties, and usher in better development.
The forum activities held at the same time also include the meeting room inviting fashion week guests to gather to discuss the three topics of "fashion week development, fashion retail, and consumer concepts" in the post-epidemic era; MODE TALK industry talks will bring together knowledgeable people from industry trends , Industry empowerment, sustainable fashion, new consumption spawned by the new online economy, and the digital development of the industry in the 5G era to share hot topics to give practitioners and consumers more inspiration.
Yu Wanwan, founder and CEO of Yu Holdings Venture Capital
From one-way development to industrial collaboration, Chinese designer brands are receiving more and more attention. Yu Prize "Creative Future" forum will invite industry representatives to discuss "cross-border and game between fashion, art and business", and open the prelude to the Yu Prize creative award. Yu Wanwan, founder and CEO of Yu Holdings Venture Capital, said: "This year is a special year. We will join hands with Shanghai Fashion Week to seek new breakthroughs and opportunities for Chinese creative talents."
During Fashion Week, CLUB ADVENTUBE time-limited fashion house, Harrods limited-time studio, Shanghai International Model Competition Finals, China Xuzhou Hanfu Design Competition Finals and Awards Ceremony, Langham Fashion Art Charity Month, and Zhizu GQ A series of exciting activities such as "Subversion" parties.
Sherlock, general manager of Xiaohongshu brand marketing
The theme of “Sustainable T-Taiwan†in the spring and summer of 2021 was released and provided by the global trend agency Promostyl. The main visual image of Shanghai Fashion Week, which is creatively designed with this theme, will also shine on Shanghai’s landmark buildings such as “Window on the Bund†and Aurora International . The success of Shanghai Fashion Week is inseparable from the strong support of partners. Special thanks to Shanghai Xintiandi, L'Oreal Paris PRO, MAC Magic, The Langham Shanghai Xintiandi, Pepsi China, Visa, Re Ìmy Martin Remy Martin Remy Martin's premium Champagne Cognac, Tian Sponsorship and support from Cat, TENCELâ„¢ brand fiber, SF Express, Xiaohongshu and French LPG.
Only by accumulating potential and energy can we achieve stability and long-term success. Shanghai Fashion Week in the spring and summer of 2021 will live up to the present, live up to the future, restart the fashion and forge a sustainable runway.
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